IT'S A RACE IN DIGITAL MARKETING
It’s simple to be swept up in the anticipation of a fresh marketing initiative. The product or service is now prepared to be made available to the general public. Nearly tangible ASMR is present at your fingertips! You want to get this product out there as soon as possible and in as many different ways as you can because the entire company is counting on you to successfully promote it. However, now is the moment to pause, stand back, and think about your marketing possibilities.
When organizing your marketing strategy, be sure to employ all appropriate marketing channels, target clients at various stages of the customer journey, and back up these efforts with practical and beneficial analytics. The right clients will be reached at the right point in their journey, with the right content. You can maintain track of your efforts and make adjustments to ensure success by loovisualizehe the appropriate metrics.
You may map out how you will communicate with your customers at each stage of their journey using the RACE planning approach. Following are some concrete examples of what you can do at each RACE step, along with some ideas for content: Reach: Can include direct mail, affiliate programmes, PR, paid content, pay-per-click, SEO, print ads, and digital display ads. Ads on social media, top-of-funnel website landing pages, product presence on website home pages, special product website pages, remarketing, live chatbots, email automation, influencer marketing, lead-generating forms, and email marketing are all examples of how to act. Convert: Remarketing, sales calls, email marketing, the website prompts, middle and bottom of the funnel call to action landing pages, personalised ads and emails. Engage Onboarding procedures for new customers, loyalty programmes, personalization, remarketing Reengagement emails, natural search engine optimization, and natural social media. To ensure that clients stay on your list when they reach the Engage stage, you must create a conversion loop. You can produce the following types of material for these stages: Celebrity endorsements and forum participation are motivating. Create entertaining material such as films, games, quizzes, and tournaments. Educate through infographics, how-to manuals, press releases, blog posts, and ebooks. Webinars, reviews, special events, case studies, interactive demos, and product features can all persuade people.
RACE Measures You now need to make sure that you have actionable and educational metrics in place after putting up your integrated communication techniques and an action plan encompassing the whole client experience. This will enable you to gather information to determine whether each stage was successful.
